Hi everyone and welcome back.

Today I only have a short update regarding my website. As you may have noticed, in the past few weeks my website has undergone a few major design changes. I hope that this current configuration is going to stay in place going forward. You certainly noticed that there were several redesign attempts since I launched the website last year. I kept doing some minor and occasionally major tweaks that never resulted in a drastic improvement of your experience. The reason for doing these changes in such small steps in the past year was that I both built and maintain the website as well as create content. I also work a nine-to-five job and have my art to focus on in my spare time. I admit I should have consulted someone regarding the website optimization from the very beginning but I’m glad I managed to get there eventually. Better late than never, as they say.

This current and hopefully final redesign was made after recommendations I received recently. The critique was justified I freely admit. In this new version of the website the text should be much easier to read and much more pleasant to go through as I now use more user-friendly font, large size font, as well as bold typographical emphasis to mark key passages in the text. This is already going to be applied in my new article on Size, coming up very soon. It’s been pointed out to me that there were issues with the layout as well and so I adjusted it so it’s clean and more logical. All good advice that I welcomed and was happy to implement.

I also tried to establish some kind of identity for the website through logos and taglines in the past. That was not a success because even after consulting a designer, I was not happy with the results. One logo was too meaningless, other too meaningful and difficult to not only understand but remember. Now I finally settled on a simple and very clean logo that is not including any symbols or images. The logo consists of the initials “AN”, as in Atelier Novotny, and it is done so there are color overlaps similar to what can be achieved in watercolor by layering. The color scheme employs the secondary triad of green, violet and orange with a bit of variation to make it more interesting. I find this to work very well and going forward this design stays and will be used consistently throughout platforms.

My apologies for any confusion my slowness caused in establishing a single proper identity for my website. Going forward I hope this website is going to provide you with the best possible experience without causing me further headaches as I really only want to focus on providing the best content I can.

Feel free to let me know what you think, I am interested to hear your thoughts.

-Daniel

2 Comments

  1. Francesco November 25, 2017 at 11:37

    Beautiful new logo design… so perfectly in tune with your vision

    Reply
    1. Daniel Novotny Daniel Novotny November 25, 2017 at 13:29

      Hi Francesco,

      Many thanks for commenting. Glad the new logo appears to fit, finally I am satisfied too.

      Daniel

      Reply

Leave A Comment

Your email address will not be published. Required fields are marked *